Almost a year after its breakthrough at Paris Saint-Germain, Tape Design is once again at the centre of the news this time on the feet of the new FC Barcelona player …
在巴黎圣日耳曼取得突破近一年后，TAPEDESIGN再次成为新闻媒体聚焦的中心，因为品牌标志性的LOGO出现在巴塞罗那足球俱乐部的夏季最重要的引援格里兹曼的脚上
Whether it is because of the controversy over his transfer, his first steps to FC Barcelona or the fact that he is (for the moment) only No.17, Antoine Griezmann is definitely the center of the news. Of course, one of the first to be satisfied with this highlight is his personal equipment manufacturer, Puma but another brand that could well benefit from the new status of the French number 7 is Tape Design which is now displayed on the feet of the attacker Blaugrana instead of Nike.
无论是因为他的转会情况的反复逆转，层出不穷的预告片，他进入拉马西亚的第一天，还是从7号变成先赛季的17号，Antoine Griezmann安东尼·格里兹曼绝对是足球媒体追逐的宠儿，有他就有热点流量。当然，对此情况最为欣喜的当属格里兹曼的装备赞助商PUMA，但是另一个受益于法国7号流量的却是相对小众的奥地利运动防滑袜品牌TAPEDESIGN，因为格列兹曼目前训练中都穿着TAPEDESIGN，可见的是巴萨新锋线球员可能将在新赛季选择奥地利品牌征战西甲联赛而非NIKE耐克。
Having spent years wearing Nike Grip performance socks, Antoine Griezmann could of course have continued to wear this model since his new club is also under contract with the American brand. However, a few days after his first training with Barça, the 2018 World Champion appeared with a pair of socks from the Austrian brand Tape Design. Already visible last season after appearing on the feet of Neymar and many other Paris Saint-Germain players at the start of the new season, the small brand specializing in performance socks seems to have found a new ambassador of renown with Griezmann. If you do not know Tape Design yet, we advise you to take a closer look at our different tests on performance socks. A few days before the resumption of the season, this is the kind of product that could quickly become essential so the feeling of support and comfort is important.
多年来，格里兹曼一直使用NIKE Grip高性能袜子，而巴塞罗那的赞助商也恰好与美国品牌签约，所以他当然可以选择延续之前的习惯继续使用NIKE。然而，在他参与巴萨第一次训练的几天后，这位2018年世界冠军成员换上了一双来自奥地利品牌TAPEDESIGN的运动防滑袜。上赛季，由于Neymar内马尔和许多其他巴黎圣日耳曼球员的选择，这个专注于训练恢复和赛场表现防滑袜的小品牌已经有了不晓得知名度，而格里兹曼似乎是他们的又一次机会。如果您还不了解TAPEDESIGN，我们建议您仔细查看footpack.fr（法语）上我们对不同高性能袜的测试。在正式赛季前的训练恢复阶段，此类产品将会变得必不可少，所以球袜的支撑感和舒适感异常重要。
But let’s go back to Antoine Griezmann and his new best friends. Already present in his feet since last week, the Tape Design sock has been slightly modified since a few hours ago and he now wears the personalized model on his feet displaying the French flag and his initials “AG”. We can only suppose that the quick test was completely conclusive for the international tricolor and that the Austrian mark has hastened to deliver a pair to him in order to benefit from a total visibility and reinforce its image as a specialist in the market. To find the reasons that led Griezmann to carry out this test, we don’t need to look far as his new teammate Ivan Rakitic, has been an ambassador for the Austrian brand for some time already.
让我们回到格里兹曼和他的新朋友，自上周以来，出现在他脚上的TAPEDESIGN袜子已经有了变化，因为他现在穿着的是带有法国国旗和格列兹曼首字母“AG”的个性化版本。这是怎么做到的？也许在第一次训练中格里兹曼尝试了TAPEDESIGN，并对袜子的各方面的性能都很满意，得到认可后，奥地利方面立马赶制了格列兹曼的定制版送到了拉马西亚，以便从随后的媒体报道中露出，并巩固其在市场中专业高性能防滑袜的形象。那又是什么原因使得格里兹曼愿意尝试这样一件全新的产品？当你了解奥地利品牌TAPEDESIGN的品牌大使，你就会有恍然大悟的感觉，他就是格列兹曼新俱乐部的队友——Ivan Rakitic伊万·拉基蒂奇。
Even in top sport, word of mouth remains the best way to sell!
即使在全球最顶级运动中，口口相传仍然是最好的销售方式！
